For years, TV advertising felt out of reach for local businesses. It was expensive, difficult to measure, and often meant paying to reach audiences far beyond your target market.
Today, that's changing.
As more people across India stream their favorite shows on Smart TVs, Connected TV (CTV) has opened up a new way for businesses to advertise. It combines the impact of television with the precision of digital advertising, making it easier to reach customers in the locations that matter most to your business.
In fact, a recent report found that 23% of Indians are now digital-only viewers, while Connected TV added 35 million new viewers. That's a clear sign that viewing habits have evolved, and advertising strategies should evolve too.
Think about how people unwind after work. They settle into their living room, switch on their Smart TV, and stream their favorite content with family or friends.
For local businesses, that's a valuable opportunity.
Whether you own a restaurant, a retail store, a healthcare clinic, a real estate business, or an educational institute, Connected TV advertising helps you reach people who are likely to become your customers without spending on audiences outside your service area.
One of the biggest advantages of Connected TV advertising is that you don't have to cast a wide net.
With CTVAI, businesses can reach audiences based on factors such as:
For example, if you're a restaurant in Bengaluru, your campaign can focus on households in and around the city instead of reaching viewers across the country. That means your budget goes toward the people who are actually likely to visit or order from you.
Connected TV is no longer an emerging channel. It's becoming part of everyday entertainment for millions of households.
Industry reports estimate that India now has around 50 million monthly active Connected TV devices, and that number continues to grow as Smart TVs become more affordable.
For local businesses, this means one thing: your potential customers are already spending time on Smart TVs. As viewing habits continue to shift toward streaming, advertising on Connected TV is becoming an effective way to build local awareness and connect with nearby audiences in a premium viewing environment.
One of the biggest frustrations with traditional TV advertising has always been knowing whether it worked.
Connected TV changes that.
With CTVAI, businesses can track campaign performance through metrics like:
This makes it easier to understand what's working and optimize campaigns for better results.
There's something powerful about seeing a brand on the biggest screen in the house.
Smart TV advertising gives local businesses the opportunity to build credibility while reaching audiences in a premium viewing environment. And because campaigns can be targeted to specific locations, your message reaches the people who matter most instead of everyone.
It's a smarter way to build awareness without wasting your advertising budget.
Getting started with Smart TV advertising shouldn't be complicated.
CTVAI is built to help local businesses launch and manage Smart TV campaigns with ease. Instead of navigating a complex advertising ecosystem, you can create campaigns designed to reach nearby customers with greater precision.
With CTVAI, you can:
Whether you're looking to increase footfall, generate local awareness, or grow your customer base, CTVAI makes Smart TV advertising more accessible for businesses of all sizes.
Consumer viewing habits have changed, and local advertising needs to keep up.
As more households spend time streaming on Smart TVs, businesses have an opportunity to reach nearby customers where they're already engaged.
With CTVAI, Smart TV advertising becomes simple, targeted, and measurable, helping local businesses connect with the right audience without the barriers traditionally associated with television advertising.
Your next customer could be watching TV right now. Make sure your business is part of what they see.
Not anymore. With CTVAI, local and regional businesses can launch Smart TV campaigns without the complexity traditionally associated with TV advertising.
Yes. CTVAI allows businesses to target campaigns based on location, helping you reach audiences in the cities or regions where you operate.
Traditional TV broadcasts the same ad to everyone watching. Smart TV advertising lets you target relevant audiences and measure campaign performance, giving you greater control over your advertising.
Restaurants, retail stores, healthcare providers, educational institutes, real estate developers, automotive dealerships, fitness centers, salons, and many other local businesses can benefit from reaching nearby customers on Smart TVs.
Absolutely. With CTVAI, you can track key metrics like impressions, reach, video completion rates, and geographic performance to understand how your campaign is performing.